
Although many of the small contractor business owners are very well versed in the technical aspects of our industry, they do not have the basic concepts to effectively price for profit. It is important that contractors realize that they are not just mechanics but business owners who are running a business for profit. It doesn’t matter if you are a one man show, or if you have 100 employees. You should price your services in such a manner that it won’t drive your customers away and still let you make a profit. It is important for you to understand your company’s financials so that you can price your services effectively. It is the only way to be profitable – and it is the only way you should price your job.
Guessing your margins is not an effective method of doing business. Know your margins – understand them and add them to your prices accordingly. Understand your financial statements so that you can price for a profit.
